UO Style Guide

Our style guide provides consistent guidelines for presentation of projects associated with the University of Oregon. With sections including brand positioning, applying brand elements such as colors and logos, web communication standards, and grammar and style, this guide provides an overview of the elements that make up the University of Oregon identity system and presents guidelines for working with them. It demonstrates how these elements combine to communicate a consistent identity that represents the UO.

This primary UO guide draws heavily on two other basic references—The Chicago Manual of Style (CMS), sixteenth edition, and The American Heritage Dictionary of the English Language (AHD), fifth edition.

The UO Libraries has acquired The Chicago Manual of Style Online, making it available to all students as well as faculty and staff members using any networked, campus-based or university-affiliated computer. If you have a style question and it isn’t addressed in the style guide, then CMS is the go-to reference as the university's designated standard reference on style for all official university communications, publications, and web content.